Florists inspired at Fleurex 2019

Deliflor was present at BFA Fleurex 2019 in Hinckley-Birmingham last weekend. At this exhibition for English florists, Deliflor inspired visitors with their chrysanthemum assortment. De exhibition attracted a lot of visitors and we had the chance to meet a lot of florists in our stand.

Our novelties Pizarro and Rossano Elizabeth were highlighted, as well as Magnum and Copa. The beautifully arranged mixed bouquets gave a good overview of our colourful assortment.

Lots of visitors were interested in the paper flower sleeves, for sustainability is a hot issue, also with florists.

The varieties Etrusko, Etrusko White, Abbey and Abbey Yellow were used in the Flower Circus shows, who was also present to inspire the florists. Each variety was highlighted and used in creative ways to make magical arrangements on the spot. A good way to show various possibilities to use chrysanthemums and get practical guidelines.