Deliflor is the largest chrysanthemum breeder worldwide.The Deliflor assortment consists of spray chrysanthemums, disbudded chrysanthemums and Santinis and includes more than 300 different cultivars. The company produces cuttings and issues licences for cut flower production.
Our passion for perfection and our worldwide experience in breeding chrysanthemums for their production properties and market potential result in surprisingly delightful shapes and colours. Various growing conditions require us to include varieties with different properties in our extensive range of disbudded chrysanthemums, spray chrysanthemums and Santinis. New varieties are developed with these factors in mind.
In 2013, our staff moved into a laboratory fully provided with the latest equipment allowing them to apply the newest technologies in tissue culture, physiological testing and other relevant research.
Testing potential varieties in flower trials at the most important production regions for chrysanthemums. In addition to testing for cultivation properties, Deliflor also selects for varieties that respond to the various consumer preferences and for cultivars that are improvements on existing varieties. These trials are conducted at our own facilities in Columbia, Japan and the Netherlands.
Having our own production facilities in Ethiopia and Uganda in order to maintain quality is absolutely essential. Cutting material from parent plants is taken in the proper quantities and meets the right quality criteria. Daily checks for uniformity, vigour, diseases and pests ensure the production of cutting material of excellent quality.
Producing cutting material of excellent quality to meet the global demand. For countries that do not permit the import of cutting material, Deliflor delivers in-vitro material.
Daily air cargo transport of cutting material to the Netherlands or directly to our buyers. This is the only way that our buyers can always be ensured of receiving fresh plant material.
Vigorous growth begins with cutting material of excellent quality. Checks for uniformity, vigour, diseases and pests are conducted several times during the production process.
In 2012, Deliflor became the first propagating company to use a completely automated line of 24 cutting planting machines. A robotic arm individualises cutting material and sticks them into soil blocks.
Rooting the cuttings takes place under the most ideal conditions at the rooting facilities in Maasdijk and Bruchem (The Netherlands). Both facilities make use of cutting edge cultivation technology. It takes approximately two weeks to grow on the cuttings into final products.
The plant material and/or young plants are sent from the main office in Maasdijk to professional chrysanthemum growers in the Netherlands and abroad.
Intensive assistance provided by professionals who give growers all the tools they need to operate as effectively and efficiently as possible for optimal results.
Careful grading, bunching and packing: activities that growers conduct on a daily basis, either manually or with the use of various high-tech machines.
The development of strategies and promotional campaigns to increase our new chrysanthemums’ chances of success and to enhance their image. Deliflor is a real expert when it comes to this.
All over the world, we inspire consumers who buy our chrysanthemums with the many varieties we offer. Acquainting them with the latest trends and uses is making Deliflor the largest chrysanthemum breeder in the world. A family business with a hands-on mentality that strives for perfection where others leave off.