Deliflorins actively increases chances of varieties

The trade responds well to the Deliflorins campaign organized by chrysanthemum breeder Deliflor. Every week, new participants register for the first loyalty scheme for cut flowers. This way, they do not just have the latest Deliflor varieties at their disposal but they are also rewarded by the breeder. At the start of April, many winners were presented with their prizes.

Deliflor makes trading new varieties more attractive for the trade by means of Deliflorins. It is important to Deliflor as one of the world's largest breeders of chrysanthemums to achieve success with this campaign because this results in new varieties becoming more quickly widely known. By raising the brand awareness, the demand from the market increases faster too. When looking at the still growing list of participants of the Deliflorins campaign, this seems to come off really well. The prize winners were not just renowned Dutch export companies but also included business enterprises from countries such as Russia, Latvia and Italy. When new varieties are given a chance sooner in these markets both at home and abroad, the entire chain will be able to maximally benefit from these successful new introductions.

Deliflorins participants are competing for a whole range of prizes. Early April for example, saw the presentation of the so-called introduction prizes. Those prizes concerned the Baltica Yellow, Fortune and Desire varieties. With this prize-giving round, Deliflor also concluded the second quarter of the campaign. Based on the quarterly results, several traders have also won a prize. The first prize for this part of the campaign, a travel voucher, was won by an employee of the Kariflex export company from Rijnsburg (Netherlands). The second and third prizes were bagged by foreign wholesalers. The Euroflora company from Saint Petersburg (Russia) won a single-lens reflex camera and a wholesaler from Latvia can select a year's subscription to a floristry magazine.

In the coming months, Deliflorins will be promoted at the Flowers & Hortech fair in Kiev (Ukraine) and at the Bloom floristry event in Manchester (United Kingdom), as well as at wholesalers and florists.